Welcome to Fashionbar.

For the lovers of fashion and the free spirit in all of us.

Click the logo or scroll to get started.


Fashionbar by Alicia Rohrig is comprised of two parallel components, fashion for you, and fashion for your home.

Alicia has created a fresh faced, Adelaide based wholesale agency and showroom, where fashion and lifestyle labels are managed at the highest level. It is an agency that unassumingly identifies each labels unique ethos and carefully conveys this to the retailer.

Fashionbar is a pro-active agency; our service does not end in the showroom. We are in-store where possible, ensuring our retailers have the support they require to maximise and maintain our label’s market exposure.


For the lovers of fashion and the free spirit in all of us

As founder, Alicia brings to Fashionbar over eight years experience as a senior account manager for one of Australia’s most iconic global brands. With a love of fashion always in her foresight, the dream of one day creating her own agency has come to reality.

Alicia has combined her skills, love and passion to form an agency that combines fashion, beach lifestyle and homewares. Fashionbar is a unique agency that presents a varied, yet cohesive brand collective comprising of men’s and ladies apparel and accessories, and homewares. The collective speaks to the new wave of diverse retailing throughout SA and beyond.

Driven by a high-level work ethic and an eye for detail, Alicia has developed the skills to identify trends and whether or not they can be realised in a contemporary or commercial market. She understands the continual evolution of the fashion industry and the effects that this has on the retail market. She believes it is important to assist retailers in identifying and navigating these trends to ensure they are equipped to take advantage of any opportunities presented.

She is morally conscious and understands the need for sustainable business ventures, yet is passionate and driven to excel in her field. These attributes are the foundation to which Fashionbar was created.


Customer Service

We believe providing outstanding customer service is imperative to a long-standing and successful business relationship. In addition to traditional means of communication, we offer 24hr accessibility via our online presence.

Sales Analysis

To ensure every retailer’s unique requirements are met, we continuously examine our labels state, and national sales data to help maximise retail and wholesale opportunity within our territory. We work alongside our retailers to help achieve their short-term and long-term goals.

Marketing Support

We ensure our selected labels philosophy and seasonal campaigns are accurately represented and conveyed to the retailer. We also assist retailers in navigating the ever-changing digital landscape.


To view our seasonal ranges, we provide individual showings for every label by appointment. We conduct our showings from our centrally located showroom in Millswood. For your convenience we also offer in-store appointments on request.


Fashion for you…

At Fashionbar, our ultimate objective is to provide a complete product solution for the apparel retailers of South Australia and beyond. We aspire to attract a brand collective that compliments, rather than competes with one another, while staying loyal to our labels and retailers alike.

Fashion for your home…

We pride ourselves on carefully selecting quality and contemporary homeware labels that compliment a given lifestyle, while encouraging individuals to evolve their personal interior style.


The Fashionbar showroom is centrally located approx. 4km from the Adelaide CBD in the eastern suburb of Millswood SA 5034.

Please contact Alicia who will happily provide you with our address on request.


If you have any questions at all, we would love to hear from you.

Fashionbar represents a variety of brands across multiple categories, if you would like to find out more, or if you would like to make an appointment, please get in touch with us here.


Millswood, SA 5034
+61 0406 081 927

Your Message Has Been Sent! Thank you for contacting us.
Oops, An error has ocurred! See the marked fields above to fix the errors.